此类主题的文章已经很常见了，对app营销和排名的话题，开发者有自己各自的经验和心得。除了资源之外，我们对app营销和排名也应该有自己的一个步骤，不能盲目无序地使用各种资源，一来会浪费不少预算，而来会做不少重复的工作。以下从市场营销策略、营销工具、App Store优化、Mobile App Ad Networks以及评论网站等几个方面列出了一些资源：
App营销策略
游戏标题和描述中的关键字优化
新闻稿
把应用提交至知名应用评测网站
把demo 视频上传至App网站和YouTube
在个人多个社交网络上进行分享
在app发布前做好app网站的搜索优化
使用Google Alerts或者SocialMention来监督和参与跟app有关的话题
通过各种方式接触有影响力的科技记者
在app发布前和发布中，通过博客联盟或者各种博客形式进行造势和宣传
App营销工具
- Tapstream - App analytics that grabs sales data from App Stores and shows you which app marketing tactics are most effective.
- Mixpanel - Analytics platform for mobile and the web.
- Applyzer - Track your ranking in every app marketplace as well as your competitors.
- AppViz 2 - Track sales, reviews and app rankings.
- Localytics - Track how people use your app, increase engagement and in-app purchases.
- App Store Rankings - Track your ranking in the App Store.
- AppLaunch - A paid tool that submits your app and press release to every app review site.
- AppFigures - Details reports, analytics and rankings for all your apps in every appstore.
ASO
- SearchMan SEO - Improve App Store rankings.
- AppCodes - The “Swiss Army Knife for App Store Optimization”.
- MobileDevHQ - Tools to analyze and optimize your app store presence.
移动app广告网络
- AirPush - Android app advertising.
- PRMac - Press release distribution for iOS Apps.
- iSpreadNews - Promote your iOS, Android or WP7 app to related sites.
- AppPromoter - Media outreach for app developers and publishers.
- TapJoy - Distribute and monetize your app.
- Google Mobile Ads - The largest mobile ad platform.
- AppTap - App recommendations and advertising.
- Appia - Ad network and monetization tools.
App评测网站
- 148Apps - One of the largest app review sites.
- AppShrink - Daily app reviews.
- GreatApps - 25 apps reviewed daily.
- FreshApps - Digg-like voting for app reviews.
- AppShopper - They publish recent app price reductions.
- Appolicious - One of the largest app review websites.
- AppVee - Video reviews of new apps.
- AppAdvice - App reviews, lists and guides
- AppAppeal - Free app directory.
- The Daily App Show - Reviews of iPhone, iPad and Android apps.
- AppBrain - Reviews for Android apps.
- AppStorm - Reviews for most mobile platforms.
免费白皮书
- How To Get Found and Be Famous in the App Stores – Optimization techniques for iOS and Android apps.
- How To Plan For A Successful App Launch – Planning your marketing strategy before your launch is crucial.
- Android App Marketing and Google Play – Techniques to get your Android app found and increase installs.
- The Essentials of Mobile App Marketing - A quick overview of mobile app marketing tactics.
- Top 5 Mobile App Marketing Mistakes (And How To Avoid Them) - Important things to avoid in your marketing tactics.
- 10 Big Brand Strategies for Mobile App Marketing – Learn from the big boys!
基本资源
- The Beginner’s Guide to Mobile App Marketing (Quick Sprout)
- How App Discovery and Marketing Changes with iOS 6’s New Facebook Integration (Appular)
- Reaching 10M Downloads, And The Guerrilla Marketing Tactics We Used To Get There (TechCrunch)
- iOS App Review Sites – 168 Sites To Promote iPhone And iPad Apps (ManiacDev)
- The Art Of Launching An App: A Case Study (Smashing Magazine)
- App Store Optimization: Ranking Factors (Search Engine Watch)
- How To Implement SEO For Apps Inside The App Store (Slideshare)
- App Store SEO: How To Make Organic Traffic Sell Your iPhone Apps (Slideshare)
- Apple’s App Store Resource Center (Apple Developers)
- Driving Cost-Effective Mobile App Downloads with AdWords (YouTube)
- App Marketing 101 : How to break into the top 25 on the App Store? (InMobi)
